A Hybrid Shoe for a Rebuilt World

Muro.exe is a footwear brand born from an experimental project bringing together visual and industrial designers, biomechanics experts, fashion designers and illustrators, with a single aim: to build the best contemporary hybrid shoe for urban use. The premise:  a disruptive concept demands a disruptive process. So beyond the visual identity, the studio helped design the shoe itself, working across industrial design, ergonomics, materials and photography.

The identity was built around three ideas: purity, the unusual, and the mysterious, turned into a language meant to be decoded. Type that points to the guts of technology, messages you can choose to decipher or not, simple underneath and with a bit of humor, all carried by the default hyperlink blue and that small jolt before you click into something new. The collection is based on the sixth extinction, and the website leans all the way in: bare root pages and blue links, like the earliest days of the web, a world rebuilt from nothing. It reads as future and past at once, because when everything has collapsed, everything has to be made again.